MARKETING & OPERATIONS LEADER
Chicago, IL · 773-359-3540 · [email protected] · linkedin.com/in/brandondudley/
Results-oriented marketing and operations professional offering 12+ years of experience leading key growth initiatives within the insurance, transportation, and travel industries. Known as an expert in delivering innovative, reliable, cost-saving solutions and strategies that increase revenue and improve productivity in online marketplaces. Driven, analytical, and hands-on with a proven progressive career reflecting strong leadership experience that builds and leads highly motivated teams that exceed aggressive quantitative business objectives. Highly praised for work ethic, problem-solving and excellent communication skills, and successful delivery of work.
● P&L Management
● Demand Generation
● Metrics Design
● Marketing Programs
● Sales Operations
● Workflows Optimization
Director of Outside Charter Sales at First Student
Responsible to lead and mentor outside charter sales by introducing charter transportation solutions to both public and private sectors, targeted channels and large activities.
Global Charter Services
(Newly Formed Entity of Buster and BusBank) 2018 – Present
GENERAL MANAGER Chicago, IL
● Lead sales, customer service, and vendor operations team supporting largest verified marketplace of coach buses, vans, and limos available for charter in North America.
● Manage P&L and teams spanning 2 locations, retaining 100% of quota during BusBank and Buster transition.
BusBank 2006 – 2018
MANAGING DIRECTOR Chicago, IL
● Implemented SugarCRM, HubSpot marketing automation, and WordPress website to optimize workflow, resulting in 35% increase in net ordinary income.
● Managed projects including vendor marketplace and customer portal, booking $100M+ in charter bus trips for 1500 vendor partners.
● Collaborated with Director of Events to develop FestDrive division, managing transportation for large events including Coachella, Burning Man, and Pemberton Music Festival with 99K+ attendees.
● Built relationships with strategic partners including International Motorcoach Group worth $5M.
MARKETING AND OPERATIONS DIRECTOR, promoted 2014
● Participated in team of 10 responsible for digital marketing, lead generation, and vendor and service management.
● Designed URL structures and implemented website upgrades to increase organic traffic by 20%+ annually.
● Hired Pay Per Click (PPC) marketing manager, reducing average cost per PPC lead by 20%.
● Developed purchasing and vendor selection process, creating consistency and increasing net margins by 5%.
SALES CENTER SUPERVISOR, promoted 2010
● Led group of up to 40 sales representatives through Chapter 11 re-structure process, retaining company revenue, key customers, and vendors.
● Collaborated with management team of 5 to create and implement company-wide sales strategies.
● Conducted interviews and hired 20+ sales representatives, providing training on topics sales and activity management.
ACCOUNT EXECUTIVE, promoted 2008
● Developed relationships with key vendors in marketplace to gain better pricing, increasing sales revenue by 20%+ annually.
● Secured and worked on-site ground logistics for 2007 AIBA World Boxing Championship with attendees from 114 countries.
● Identified and managed transportation solutions with World Sports Chicago for IOC members and delegates.
Lancer Insurance 2011 – 2014
ONLINE MARKETING CONSULTANT Chicago, IL
● Revamped websites and emails for better page load times across devices.
● Created social media profiles and marketing on LinkedIn and Facebook with 600+ followers.
● Restructured website content and creation of sitemap to increase organic search visibility by 150%+ and increase organic web traffic by 75%.
● Developed tracking strategy to analyze ad performance, canceling underperforming ads and increasing ROI on ad spends.
● Programming: HTML/CSS, MySQL, XML
● CRM & Email Marketing: SugarCRM, SalesForce, Marketo, HubSpot, Constant Contact, MailChimp
● Analytics: Google Analytics, Hubspot Certified, Google WebMaster Tools
● Advertising Software/Platforms: Facebook Ads, Google Adwords, Bing Ads, Acquisio
BACHELOR OF ARTS – International Studies 2006
Illinois College Jacksonville, IL
SugarCRM Certified Administration Specialist 2016
HubSpot Inbound Certified 2012 | 2016
HubSpot Certified 2012