Brandon Dudley’s Resume

BRANDON DUDLEY

MARKETING & OPERATIONS LEADER

Chicago, IL · 773-359-3540 · [email protected] · linkedin.com/in/brandondudley/

Results-oriented marketing and operations professional offering  12+ years of experience leading key growth initiatives within the insurance, transportation, and travel industries. Known as an expert in delivering innovative, reliable, cost-saving solutions and strategies that increase revenue and improve productivity in online marketplaces. Driven, analytical, and hands-on with a proven progressive career reflecting strong leadership experience that builds and leads highly motivated teams that exceed aggressive quantitative business objectives. Highly praised for work ethic, problem-solving and excellent communication skills, and successful delivery of work.

CORE COMPETENCIES

● P&L Management

● Demand Generation

● Metrics Design

● Reporting

● Marketing Programs

● Sales Operations

● Segmentation

● Workflows Optimization

PROFESSIONAL EXPERIENCE

 Global Charter Services

(Newly Formed Entity of Buster and BusBank)  2018 – Present

GENERAL MANAGER Chicago, IL

● Lead sales, customer service, and vendor operations team supporting largest verified marketplace of coach buses, vans, and limos available for charter in North America.

● Manage P&L and teams spanning  2 locations, retaining  100% of quota during BusBank and Buster transition.

 BusBank 2006 – 2018

MANAGING DIRECTOR Chicago, IL

● Implemented SugarCRM, HubSpot marketing automation, and WordPress website to optimize workflow, resulting in  35% increase in net ordinary income.

● Managed projects including vendor marketplace and customer portal, booking  $100M+ in charter bus trips for  1500 vendor partners.

● Collaborated with Director of Events to develop FestDrive division, managing transportation for large events including Coachella, Burning Man, and Pemberton Music Festival with  99K+ attendees.

● Built relationships with strategic partners including International Motorcoach Group worth  $5M.

MARKETING AND OPERATIONS DIRECTOR, promoted 2014

● Participated in team of  10 responsible for digital marketing, lead generation, and vendor and service management.

● Designed URL structures and implemented website upgrades to increase organic traffic by  20%+ annually.

● Hired Pay Per Click (PPC) marketing manager, reducing average cost per PPC lead by  20%.

● Developed purchasing and vendor selection process, creating consistency and increasing net margins by  5%.

SALES CENTER SUPERVISOR, promoted 2010

● Led group of up to  40 sales representatives through Chapter 11 re-structure process, retaining company revenue, key customers, and vendors.

● Collaborated with management team of  5 to create and implement company-wide sales strategies.

● Conducted interviews and hired  20+ sales representatives, providing training on topics sales and activity management.

 ACCOUNT EXECUTIVE, promoted 2008

● Developed relationships with key vendors in marketplace to gain better pricing, increasing sales revenue by 20%+ annually.

● Secured and worked on-site ground logistics for 2007 AIBA World Boxing Championship with attendees from 114 countries.

● Identified and managed transportation solutions with World Sports Chicago for IOC members and delegates.

 Lancer Insurance 2011 – 2014

ONLINE MARKETING CONSULTANT Chicago, IL

● Revamped websites and emails for better page load times across devices.

● Created social media profiles and marketing on LinkedIn and Facebook with  600+ followers.

● Restructured website content and creation of sitemap to increase organic search visibility by  150%+ and increase organic web traffic by  75%.

● Developed tracking strategy to analyze ad performance, canceling underperforming ads and increasing ROI on ad spends.

TECHNICAL SKILLS

  Programming: HTML/CSS, MySQL, XML

  CRM & Email Marketing: SugarCRM, SalesForce, Marketo, HubSpot, Constant Contact, MailChimp

  Analytics: Google Analytics, Hubspot Certified, Google WebMaster Tools

  Advertising Software/Platforms: Facebook Ads, Google Adwords, Bing Ads, Acquisio

EDUCATION

BACHELOR OF ARTS – International Studies  2006

Illinois College Jacksonville, IL

CERTIFICATION

 SugarCRM Certified Administration Specialist 2016

HubSpot Inbound Certified 2012 | 2016

HubSpot Certified 2012

Salesforce Trailhead